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Designed color sheets for all products: Pantone callouts and material finishes. Prepared decos and paint details. Launched a color book which increased efficiency. Conceptualized new brands and created variants.
Designed custom packaging
with feedback from licensor. Product shown was the best selling toy for its category
at Walmart. --->
Responsible for all
photography. Reviewed incoming samples to provide
factories with detailed notes for revisions.
Designed marketing materials including digital, posters, handouts, emails, and
promotional products. Composed all social
media imagery. Filmed
and edited promo videos.
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